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Business research methods

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Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas.

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Bibliographic Details
Main Authors: Zikmund, William G. (Author), Babin, Barry J. (Author), Carr, Jon C. (Author), Griffin, Mitch (Author)
Format: Book
Language:English
Published: Australia South-Western Cengage Learning 2013
Edition:Ninth international edition.
Subjects:
Business > Methodology.
Business > Research.
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