Graphic design basics

Combines design principles, history, and technology to present students a comprehensive introduction to the field of graphic design. This text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the contemporary i...

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Bibliographic Details
Main Author: Arntson, Amy E. (Author)
Format: Book
Language:English
Published: Boston, MA Wadsworth, Cengage Learning [2012]
Edition:6th edition, international edition
Subjects:
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245 1 0 |a Graphic design basics  |c Amy E. Arntson 
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300 |a xxii, 242 pages  |b illustrations  |c 28 cm 
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504 |a Includes bibliographical references and index 
505 0 |a Applying the art of design -- Graphic design history -- Perception -- Toward a dynamic balance -- Good gestalt -- Using visual language -- Layout dynamics -- The dynamics of color -- Illustration and photography in design -- What is advertising design -- Production for print and online graphics 
520 |a Combines design principles, history, and technology to present students a comprehensive introduction to the field of graphic design. This text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the contemporary illustrations. 
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