Graphic design basics

Combines design principles, history, and technology to present students a comprehensive introduction to the field of graphic design. This text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the contemporary i...

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Bibliographic Details
Main Author: Arntson, Amy E. (Author)
Format: Book
Language:English
Published: Boston, MA Wadsworth, Cengage Learning [2012]
Edition:6th edition, international edition
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Table of Contents:
  • Applying the art of design
  • Graphic design history
  • Perception
  • Toward a dynamic balance
  • Good gestalt
  • Using visual language
  • Layout dynamics
  • The dynamics of color
  • Illustration and photography in design
  • What is advertising design
  • Production for print and online graphics