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Takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. The first part of this book presents the overview, while parts 2, 3, and 4 provide the details on m...

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Bibliographic Details
Main Authors: Cooper, Donald R. (Author), Schindler, Pamela S. (Author)
Format: Book
Language:English
Published: New York , NY McGraw-Hill/Irwin 2006
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Summary:Takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. The first part of this book presents the overview, while parts 2, 3, and 4 provide the details on methodologies and techniques.
Item Description:The book is accompanied by 1 CD ROM bearing the same call number and available at the circulation counter
Physical Description:xix, 790 pages illustrations 24 cm. + 1 CD-ROM (3 1/2 in.)
Bibliography:Includes bibliographical references and index.
ISBN:9780071115704 (hardback)
0071115706 (hardback)