Marketing research
Takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. The first part of this book presents the overview, while parts 2, 3, and 4 provide the details on m...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York , NY
McGraw-Hill/Irwin
2006
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| Subjects: | |
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| 003 | MY-KLNDU | ||
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| 008 | 221104 2006 nyua abi 001 0 eng d | ||
| 020 | |a 9780071115704 (hardback) | ||
| 020 | |a 0071115706 (hardback) | ||
| 039 | 9 | |a 202211041218 |b VLOAD |c 201910011557 |d dewi |c 201812101120 |d johari |y 201805021617 |z helmey | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5415.2 |b .C66 2006 | ||
| 100 | 1 | |a Cooper, Donald R., |e author. | |
| 245 | 1 | 0 | |a Marketing research |c Donald R. Cooper, Pamela S. Schindler. |
| 264 | 1 | |a New York , NY |b McGraw-Hill/Irwin |c 2006 | |
| 300 | |a xix, 790 pages |b illustrations |c 24 cm. + |e 1 CD-ROM (3 1/2 in.) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 500 | |a The book is accompanied by 1 CD ROM bearing the same call number and available at the circulation counter | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. The first part of this book presents the overview, while parts 2, 3, and 4 provide the details on methodologies and techniques. | ||
| 592 | |a IN 203/0518 |b 15/10/2018 |c RM 150.00 |h Kaca Enigma | ||
| 650 | 0 | |a Marketing research. | |
| 700 | 1 | |a Schindler, Pamela S., |e author. | |
| 999 | |a vtls000060960 |c 51602 |d 51602 | ||