Marketing research

Takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. The first part of this book presents the overview, while parts 2, 3, and 4 provide the details on m...

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Bibliographic Details

Main Authors:	Cooper, Donald R. (Author), Schindler, Pamela S. (Author)
Format:	Book
Language:	English
Published:	New York , NY McGraw-Hill/Irwin 2006
Subjects:	Marketing research.
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