Crafting and executing strategy concepts and readings
Includes a collection of 20 readings that amplify important topics in managing a company's strategy-making, strategy-executing process that provides students with a taste of the literature of strategic management before tackling cases or simulation projects
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| Main Authors: | , , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill/Irwin
2012
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| Edition: | Eighteenth edition |
| Subjects: | |
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Table of Contents:
- Part 1. Concepts and Techniques for Crafting and Executing Strategy: What is strategy and why is it important?
- Charting a company's direction: vision and mission, objectives, and strategy
- Evaluating a company's external environment
- Evaluating a company's resources, capabilities, and competitiveness
- The five generic competitive strategies: which one to employ?
- Strengthening a company's competitive position: strategic moves, timing, and scope of operations
- Strategies fro competing in international markets
- Corporate strategy: diversification and the multibusness company
- Corporate culture and leadership: keys to good strategy. Part 2. Readings in Crafting and Executing Strategy: Section A: What is strategy and how is the process of crafting and executing strategy managed
- Section B: Crafting strategy in single-business companies
- Section C: Crafting strategy in diversified companies
- Section D: Strategy, ethics, social responsibility and sustainability.