Crafting and executing strategy concepts and readings

Includes a collection of 20 readings that amplify important topics in managing a company's strategy-making, strategy-executing process that provides students with a taste of the literature of strategic management before tackling cases or simulation projects

Bibliographic Details

Main Authors:	Thompson, Arthur A. 1940- (Author), Peteraf, Margaret Ann (Author), Gamble, John (Author), Strickland, A J III (Author)
Format:	Book
Language:	English
Published:	New York, NY McGraw-Hill/Irwin 2012
Edition:	Eighteenth edition
Subjects:	Strategic planning Business planning
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