Hair, J. F., Bush, R. P., & Ortinau, D. J. (2009). Marketing research: In a digital information environment (Fourth edition.). McGrawHill/Irwin.
Chicago Style (17th ed.) CitationHair, Joseph F., Robert P. Bush, and David J. Ortinau. Marketing Research: In a Digital Information Environment. Fourth edition. New York, NY: McGrawHill/Irwin, 2009.
MLA (9th ed.) CitationHair, Joseph F., et al. Marketing Research: In a Digital Information Environment. Fourth edition. McGrawHill/Irwin, 2009.
Warning: These citations may not always be 100% accurate.