Marketing research in a digital information environment
Takes an application-oriented approach, that offers students with the tools and skills necessary to solve business problems and exploit business opportunities. This edition aims to meet the needs of students through coverage of qualitative methods, emphasis on applied research projects as well as ca...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGrawHill/Irwin
2009
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| Edition: | Fourth edition |
| Subjects: | |
| Tags: |
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| Summary: | Takes an application-oriented approach, that offers students with the tools and skills necessary to solve business problems and exploit business opportunities. This edition aims to meet the needs of students through coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of chapters |
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| Item Description: | Subtitle on 3rd edition, 2006 varies |
| Physical Description: | xxiv, 690 pages illustrations 27 cm |
| ISBN: | 9780071270106 |