Marketing research in a digital information environment

Takes an application-oriented approach, that offers students with the tools and skills necessary to solve business problems and exploit business opportunities. This edition aims to meet the needs of students through coverage of qualitative methods, emphasis on applied research projects as well as ca...

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Bibliographic Details

Main Authors:	Hair, Joseph F. (Author), Bush, Robert P. (Author), Ortinau, David J. (Author)
Format:	Book
Language:	English
Published:	New York, NY McGrawHill/Irwin 2009
Edition:	Fourth edition
Subjects:	Marketing research
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