Marketing in the emerging markets of Islamic countries
Among the limited publications on marketing in emerging markets this book focuses on regional specifics of Islamic Countries and the appropriate approaches for reaching their markets with effective and efficient marketing strategies. Marketing in the Emerging Markets of Islamic Countries is of great...
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| Format: | Book |
| Language: | English |
| Published: |
Basingstoke [England]
Palgrave Macmillan
2007
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| Summary: | Among the limited publications on marketing in emerging markets this book focuses on regional specifics of Islamic Countries and the appropriate approaches for reaching their markets with effective and efficient marketing strategies. Marketing in the Emerging Markets of Islamic Countries is of great value to students, researchers, practioners, policy makers and all interested in this exciting region. |
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| Physical Description: | xiii, 207 pages illustrations, maps 23 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1403991731 (hardback) 9781403991737 (hardback) |