Marketing in the emerging markets of Islamic countries

Among the limited publications on marketing in emerging markets this book focuses on regional specifics of Islamic Countries and the appropriate approaches for reaching their markets with effective and efficient marketing strategies. Marketing in the Emerging Markets of Islamic Countries is of great...

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Bibliographic Details
Other Authors: Marinov, Marin (Editor)
Format: Book
Language:English
Published: Basingstoke [England] Palgrave Macmillan 2007
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Call Number :HF 3868 .M375 2007

MARC

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245 0 0 |a Marketing in the emerging markets of Islamic countries  |c edited by Marin Marinov. 
264 1 |a Basingstoke [England]  |b Palgrave Macmillan  |c 2007 
300 |a xiii, 207 pages  |b illustrations, maps  |c 23 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
520 |a Among the limited publications on marketing in emerging markets this book focuses on regional specifics of Islamic Countries and the appropriate approaches for reaching their markets with effective and efficient marketing strategies. Marketing in the Emerging Markets of Islamic Countries is of great value to students, researchers, practioners, policy makers and all interested in this exciting region. 
592 |a HL/0003/2018/735  |b 15/05/2019  |c RM 380.00  |h Han Lin Books 
650 0 |a Marketing  |z Islamic countries. 
651 0 |a Islamic countries  |x Commerce. 
700 1 |a Marinov, Marin,  |e editor. 
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