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Marketing in the emerging markets of Islamic countries

Among the limited publications on marketing in emerging markets this book focuses on regional specifics of Islamic Countries and the appropriate approaches for reaching their markets with effective and efficient marketing strategies. Marketing in the Emerging Markets of Islamic Countries is of great...

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Bibliographic Details
Other Authors: Marinov, Marin (Editor)
Format: Book
Language:English
Published: Basingstoke [England] Palgrave Macmillan 2007
Subjects:
Marketing > Islamic countries.
Islamic countries > Commerce.
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