APA (7th ed.) Citation

Winston, W. L. (2014). Marketing analytics: Data-driven techniques with Microsoft Excel. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Winston, Wayne L. Marketing Analytics: Data-driven Techniques with Microsoft Excel. Indianapolis, IN: John Wiley & Sons, 2014.

MLA (9th ed.) Citation

Winston, Wayne L. Marketing Analytics: Data-driven Techniques with Microsoft Excel. John Wiley & Sons, 2014.

Warning: These citations may not always be 100% accurate.