Marketing analytics data-driven techniques with Microsoft Excel
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Indianapolis, IN
John Wiley & Sons
2014
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| Subjects: | |
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| Call Number : | HF 5548.4 .W56 2014 |
MARC
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| 008 | 221104 20142014inua | 001 0 eng d | ||
| 020 | |a 9781118373439 | ||
| 020 | |a 9781118439357 (ebk.) | ||
| 020 | |a 9781118417300 (ebk) | ||
| 039 | 9 | |a 202211041221 |b VLOAD |c 202001201705 |d faezah |y 201904031439 |z helmey | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5548.4 |b .W56 2014 | ||
| 100 | 1 | |a Winston, Wayne L. |e author | |
| 245 | 1 | 0 | |a Marketing analytics |b data-driven techniques with Microsoft Excel |c by Wayne L. Winston |
| 264 | 1 | |a Indianapolis, IN |b John Wiley & Sons |c 2014 | |
| 300 | |a xxx, 690 pages |b illustrations |c 24 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 592 | |a 00101/HL/2019 (750) |b 30/9/2019 |c RM 224.68 |h Han Lin Books | ||
| 650 | 0 | |a Marketing research |x Data processing | |
| 999 | |a vtls000063226 |c 51940 |d 51940 | ||