Creative strategies : idea management for marketing, advertising, media and design
Suitable for designers and advertising creatives, this book showcases 230 ad campaigns. It demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. It asks provocative questions, challenges stale routines, and suggests exercises that will stimu...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Thames & Hudson
2010
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| Subjects: | |
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| Summary: | Suitable for designers and advertising creatives, this book showcases 230 ad campaigns. It demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. It asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination. |
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| Item Description: | Translation of: Clou : strategisches ideenmanagement in marketing, werbung, medien und design |
| Physical Description: | 311 pages illustrations 27 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780500515402 |