Creative strategies : idea management for marketing, advertising, media and design
Suitable for designers and advertising creatives, this book showcases 230 ad campaigns. It demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. It asks provocative questions, challenges stale routines, and suggests exercises that will stimu...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Thames & Hudson
2010
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| Subjects: | |
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| 003 | MY-KLNDU | ||
| 005 | 20241219014311.0 | ||
| 008 | 221104s2010 xxka b 001 0 eng d | ||
| 020 | |a 9780500515402 | ||
| 039 | 9 | |a 202211041226 |b VLOAD |c 202008030835 |d azraai |y 201911121054 |z shahrim | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5823 |b .P73513 2010 | ||
| 100 | 1 | |a Pricken, Mario |e author | |
| 240 | 1 | 0 | |a Clou : strategisches ideenmanagement in marketing, werbung, medien und design. |l English |
| 245 | 1 | |a Creative strategies : idea management for marketing, advertising, media and design |c Mario Pricken | |
| 264 | 1 | |a London |b Thames & Hudson |c 2010 | |
| 300 | |a 311 pages |b illustrations |c 27 cm | ||
| 336 | |a text |2 rdacontent | ||
| 336 | |a still image |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 500 | |a Translation of: Clou : strategisches ideenmanagement in marketing, werbung, medien und design | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces | |
| 520 | |a Suitable for designers and advertising creatives, this book showcases 230 ad campaigns. It demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. It asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination. | ||
| 592 | |a UPNM004 |b 10/12/19 |c RM285.95 |h Zain Book House | ||
| 650 | 0 | |a Creativity in advertising | |
| 650 | 0 | |a Advertising campaigns | |
| 999 | |a vtls000065431 |c 52867 |d 52867 | ||