Mass communication research methods
Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from such science disciplines such as mathematics, computing, and engineering. It continuall...
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London, UK
Sage Publications Ltd.
2009
|
| Series: | Sage benchmarks in social research methods
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from such science disciplines such as mathematics, computing, and engineering. It continually develops and adapts to the changing nature and application of media technologies as well as changing political and social concerns with 'the media'. This major work combines 'pure' methods articles or discussions with a range of 'exemplary' applications within particular theoretical frameworks of each particular method or approach. The content is divided into five sections: Section I: Asking the right questions; Section II: Researching media institutions, organizations, professionals and production; Section III: Researching media content and representation; Section IV: Researching media and communication in society: consumption, audiences, politics, problems and pleasures; Section V: Doing communication research |
|---|---|
| Physical Description: | 4 volumes illustrations 25 cm. |
| Bibliography: | Includes bibliographical references |
| ISBN: | 9781412930048 (set of four volumes) |