Mass communication research methods
Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from such science disciplines such as mathematics, computing, and engineering. It continuall...
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| Format: | Book |
| Language: | English |
| Published: |
London, UK
Sage Publications Ltd.
2009
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| Series: | Sage benchmarks in social research methods
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| Subjects: | |
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| Call Number : | P 91.3 .M366 2009 |
MARC
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| 001 | 53042 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241219014338.0 | ||
| 008 | 221104 20092009xxka b 000 0 eng d | ||
| 020 | |a 9781412930048 (set of four volumes) | ||
| 039 | 9 | |a 202211041227 |b VLOAD |c 201910171224 |d faezah |c 201910171211 |d faezah |c 201910171209 |d faezah |y 201811191533 |z shahrim | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a P 91.3 |b .M366 2009 | ||
| 245 | 0 | 0 | |a Mass communication research methods |c edited by Anders Hansen |
| 264 | 1 | |a London, UK |b Sage Publications Ltd. |c 2009 | |
| 264 | 4 | |c © 2009 | |
| 300 | |a 4 volumes |b illustrations |c 25 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 490 | 1 | |a Sage benchmarks in social research methods | |
| 504 | |a Includes bibliographical references | ||
| 505 | 0 | |a Volume I : Asking the right questions (theory, history, traditions, context in mass communication research) -- Volume II : Researching media institutions, organisations, professional and production-- Volume III : Researching media content and representation -- Volume IV: Researching media and communication in society : consumption, audiences, politics, problems and pleasures | |
| 520 | |a Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from such science disciplines such as mathematics, computing, and engineering. It continually develops and adapts to the changing nature and application of media technologies as well as changing political and social concerns with 'the media'. This major work combines 'pure' methods articles or discussions with a range of 'exemplary' applications within particular theoretical frameworks of each particular method or approach. The content is divided into five sections: Section I: Asking the right questions; Section II: Researching media institutions, organizations, professionals and production; Section III: Researching media content and representation; Section IV: Researching media and communication in society: consumption, audiences, politics, problems and pleasures; Section V: Doing communication research | ||
| 592 | |a HL/003/2018/735 |b 25/4/2019 |c RM 2678.00 |h Han Lin Books | ||
| 650 | 0 | |a Mass media |x Research |x Methodology | |
| 700 | 1 | |a Hansen, Anders |e editor | |
| 830 | 0 | |a Sage benchmarks in social research methods | |
| 999 | |a vtls000062222 |c 53042 |d 53042 | ||