Mass communication research methods
Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from such science disciplines such as mathematics, computing, and engineering. It continuall...
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| Format: | Book |
| Language: | English |
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London, UK
Sage Publications Ltd.
2009
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| Series: | Sage benchmarks in social research methods
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Table of Contents:
- Volume I : Asking the right questions (theory, history, traditions, context in mass communication research)
- Volume II : Researching media institutions, organisations, professional and production-- Volume III : Researching media content and representation
- Volume IV: Researching media and communication in society : consumption, audiences, politics, problems and pleasures