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Internet, mail, and mixed-mode surveys the tailored design method

For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, internet surveys. The third edition presents thoroughly updated and revised information about all aspects of survey...

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Bibliographic Details
Main Authors: Dillman, Don A. 1941- (Author), Smyth, Jolene D. (Author), Christian, Leah Melani (Author)
Format: Book
Language:English
Published: Hoboken, NJ Wiley & Sons 2014
Edition:Fourth edition
Subjects:
Social surveys
Questionnaires
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Table of Contents:
  • Turbulent times for survey research
  • The tailored design method
  • Coverage and sampling
  • The basics of crafting good questions
  • Constructing open- and closed-ended questions
  • From questions to a questionnaire
  • Implementation procedures
  • When more than one survey mode is needed
  • Longitudinal and internet panel surveys
  • Customer feedback surveys and alternative delivery technologies
  • Effects of sponsorship and the data collection organization
  • Surveying businesses and other establishments
  • Dealing with uncertainty

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