APA (7th ed.) Citation

Lovelock, C. H. (2016). Services marketing: People, technology, strategy (4th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Lovelock, Christopher H. Services Marketing: People, Technology, Strategy. 4th ed. Upper Saddle River, N.J: Prentice Hall, 2016.

MLA (9th ed.) Citation

Lovelock, Christopher H. Services Marketing: People, Technology, Strategy. 4th ed. Prentice Hall, 2016.

Warning: These citations may not always be 100% accurate.