Services marketing people, technology, strategy
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
2016
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| Edition: | 4th ed |
| Subjects: | |
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| Physical Description: | xviii, 717 pages illustration, map 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781944659011 |