Services marketing people, technology, strategy
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
2016
|
| Edition: | 4th ed |
| Subjects: | |
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| 008 | 221104 2016 xxua bi 001 0 eng d | ||
| 020 | |a 9781944659011 | ||
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| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5415.122 |b .L68 2016 | ||
| 100 | 1 | |a Lovelock, Christopher H |e author | |
| 245 | 1 | |a Services marketing |b people, technology, strategy |c Christopher Lovelock | |
| 250 | |a 4th ed | ||
| 264 | 1 | |a Upper Saddle River, N.J. |b Prentice Hall |c 2016 | |
| 264 | 4 | |c ©2016 | |
| 300 | |a xviii, 717 pages |b illustration, map |c 25 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 592 | |a IN134/1019 |b 24/10/2019 |c RM199.50 |h Kaca Enigma | ||
| 650 | 0 | |a Professions |x marketing | |
| 650 | 0 | |a Service industries |x Marketing | |
| 999 | |a vtls000065040 |c 53675 |d 53675 | ||