Contemporary advertising
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| Main Author: | |
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| Format: | Book |
| Published: |
New YorklbMcGraw-Hill Irwinlc2002
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| Edition: | 8th ed. |
| Subjects: | |
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| Item Description: | includes index |
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| Physical Description: | xxxii,614p. col.ill., 29cm |
| ISBN: | 0072415444 |