APA (7th ed.) Citation

Pride, W. M. (2016). Marketing (2016 edition; 18th edition.). Cengage Learning.

Chicago Style (17th ed.) Citation

Pride, William M. Marketing. 2016 edition; 18th edition. Boston, MA: Cengage Learning, 2016.

MLA (9th ed.) Citation

Pride, William M. Marketing. 2016 edition; 18th edition. Cengage Learning, 2016.

Warning: These citations may not always be 100% accurate.