Marketing
Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive b...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
Cengage Learning
[2016]
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| Edition: | 2016 edition; 18th edition |
| Subjects: | |
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| Summary: | Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success. |
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| Physical Description: | xxxi, 687 pages illustrations 28 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781285858340 |