Marketing
Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive b...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
Cengage Learning
[2016]
|
| Edition: | 2016 edition; 18th edition |
| Subjects: | |
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| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5415 |b .P658 2016 | ||
| 100 | 1 | |a Pride, William M. |e author | |
| 245 | 1 | 0 | |a Marketing |c William M. Pride, O.C. Ferrell |
| 250 | |a 2016 edition; 18th edition | ||
| 264 | 1 | |a Boston, MA |b Cengage Learning |c [2016] | |
| 264 | 4 | |c ©2016 | |
| 300 | |a xxxi, 687 pages |b illustrations |c 28 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Marketing strategy and customer relationships -- Environmental forces and social and ethical responsibilities -- Marketing research and target market analysis -- Buying behavior, global marketing, and digital marketing -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions | |
| 520 | |a Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success. | ||
| 592 | |a UPNM002 |b 9/12/19 |c RM223.25 |h Zain Book House | ||
| 650 | 0 | |a Marketing | |
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