Marketing
Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive b...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
Cengage Learning
[2016]
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| Edition: | 2016 edition; 18th edition |
| Subjects: | |
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Table of Contents:
- Marketing strategy and customer relationships
- Environmental forces and social and ethical responsibilities
- Marketing research and target market analysis
- Buying behavior, global marketing, and digital marketing
- Product decisions
- Distribution decisions
- Promotion decisions
- Pricing decisions