Marketing

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive b...

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Bibliographic Details

Main Author:	Pride, William M. (Author)
Format:	Book
Language:	English
Published:	Boston, MA Cengage Learning [2016]
Edition:	2016 edition; 18th edition
Subjects:	Marketing
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