Strategic management concepts a competitive advantage approach
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Essex, England
Pearson Education
2017
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| Edition: | Sixteenth edition, Global edition |
| Subjects: | |
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Table of Contents:
- 1. Strategic management essentials
- 2. Outside-USA strategic planning
- 3. Ethics, social responsibility, and sustainability
- 4. Types of strategies
- 5. Vision and mission analysis
- 6. The internal audit
- 7. The external audit
- 8. Strategy generation and selection
- 9. Strategy implementation
- 10. Strategy execution
- 11. Strategy monitoring.