Introducing cultural and media studies a semiotic approach

It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined critically using basic semiotic terms and concepts to build up the reader's analytic vocabulary in a practical way...

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Bibliographic Details
Main Authors: Davis, Lloyd 1959-2005 (Author), Mules, Warwick (Author)
Other Authors: Thwaites, Tony
Format: Book
Language:English
Published: Basingstoke [England] Palgrave Macmillan 2002
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245 0 0 |a Introducing cultural and media studies  |b a semiotic approach  |c Tony Thwaites, Lloyd Davis, Warwick Mules 
264 1 |a Basingstoke [England]  |b Palgrave Macmillan  |c 2002 
300 |a xii, 240 pages  |b illustrations  |c 24 cm 
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504 |a Includes bibliographical references and index 
505 0 |a Introduction: Tools for Cultural Studies.-- Some Aspects of Signs.-- Signs and Systems.-- Interactions of Signs.-- Texts and Textualities.-- Genre and Intertextuality.-- Narrative.-- Discourse and Medium.-- Ideology.-- Systems and Strategies.-- Other Directions, Other Contexts 
520 |a It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined critically using basic semiotic terms and concepts to build up the reader's analytic vocabulary in a practical way. 
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650 0 |a Culture  |x Study and teaching 
650 0 |a Semiotics 
650 0 |a Mass media  |x Social aspects 
700 1 |a Davis, Lloyd  |d 1959-2005  |e author 
700 1 |a Mules, Warwick  |e author 
700 1 |a Thwaites, Tony.  |t Tools for cultural studies 
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