Introducing cultural and media studies a semiotic approach
It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined critically using basic semiotic terms and concepts to build up the reader's analytic vocabulary in a practical way...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Basingstoke [England]
Palgrave Macmillan
2002
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Table of Contents:
- Introduction: Tools for Cultural Studies
- Some Aspects of Signs
- Signs and Systems
- Interactions of Signs
- Texts and Textualities
- Genre and Intertextuality
- Narrative
- Discourse and Medium
- Ideology
- Systems and Strategies
- Other Directions, Other Contexts