Mastering public relations
Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the fu...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Basingstoke, Hampshire
Palgrave Macmillan
2007
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| Edition: | Second edition. |
| Series: | Palgrave master series
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| Subjects: | |
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| Summary: | Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field. |
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| Item Description: | Previous ed.: 2004. |
| Physical Description: | xviii, 233 pages illustrations 24 cm. |
| Bibliography: | Includes bibliographical references (pages 223-227) and index. |
| ISBN: | 9780230549302 (paperback) 0230549306 (paperback) |