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Mastering public relations

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the fu...

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Bibliographic Details
Main Author: Davis, Anthony (Author)
Format: Book
Language:English
Published: Basingstoke, Hampshire Palgrave Macmillan 2007
Edition:Second edition.
Series:Palgrave master series
Subjects:
Public relations.
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