Japan's motorcycle wars an industry history
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| Format: | Book |
| Language: | English |
| Published: |
Honolulu, HI
University of Hawai'i Press
2009
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Table of Contents:
- Introduction: Why the motorcycle?
- 1. Japan's transportation revolution, 1896-1931
- 2. Motorcycle and empire: a study in industrial self-sufficiency
- 3. Know your customers: designing products for an impoverished postwar market
- 4. Know your competitors: finding a niche in a crowded manufacturing field
- 5. The rise of the big four
- 6. Bitter realities: going bankrupt in Japan
- 7. Sales and safety.