Services marketing concepts, strategies & cases
Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
Cengage Learning
[2017]
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| Edition: | Fifth edition |
| Subjects: | |
| Tags: |
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| Summary: | Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances. |
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| Physical Description: | xv, 458 pages illustrations 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781285429786 |