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Services marketing concepts, strategies & cases

Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also...

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Bibliographic Details
Main Authors: Hoffman, K. Douglas (Author), Bateson, John E. G. (Author)
Format: Book
Language:English
Published: Boston, MA Cengage Learning [2017]
Edition:Fifth edition
Subjects:
Service industries > Marketing
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