APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. C. (2015). Foundations of marketing (Sixth edition.). Cencage Learning.

Chicago Style (17th ed.) Citation

Pride, William M., and O. C. Ferrell. Foundations of Marketing. Sixth edition. Stamford, CT: Cencage Learning, 2015.

MLA (9th ed.) Citation

Pride, William M., and O. C. Ferrell. Foundations of Marketing. Sixth edition. Cencage Learning, 2015.

Warning: These citations may not always be 100% accurate.