Foundations of marketing
Popular with readers from all backgrounds and interest levels, this book introduces them to the essentials and trends in marketing with visuals and stimulating, timely discussions. It includes coverage of marketing strategies and concepts such as social media, entrepreneurship, sustainability, globa...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Stamford, CT
Cencage Learning
2015
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| Edition: | Sixth edition |
| Subjects: | |
| Tags: |
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| Summary: | Popular with readers from all backgrounds and interest levels, this book introduces them to the essentials and trends in marketing with visuals and stimulating, timely discussions. It includes coverage of marketing strategies and concepts such as social media, entrepreneurship, sustainability, globalization, and customer relationship management |
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| Physical Description: | xxx, 512 pages illustrations 27 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781285429779 128542977X |