Foundations of marketing
Popular with readers from all backgrounds and interest levels, this book introduces them to the essentials and trends in marketing with visuals and stimulating, timely discussions. It includes coverage of marketing strategies and concepts such as social media, entrepreneurship, sustainability, globa...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Stamford, CT
Cencage Learning
2015
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| Edition: | Sixth edition |
| Subjects: | |
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| 020 | |a 128542977X | ||
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| 090 | |a HF 5415 |b .P65 2015 | ||
| 100 | 1 | |a Pride, William M. |e author | |
| 245 | 1 | 0 | |a Foundations of marketing |c William M. Pride, O. C. Ferrell |
| 250 | |a Sixth edition | ||
| 264 | 1 | |a Stamford, CT |b Cencage Learning |c 2015 | |
| 264 | 4 | |c © 2015 | |
| 300 | |a xxx, 512 pages |b illustrations |c 27 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Part 1: Strategic marketing and its environment -- Part 2: Marketing research and target markets -- Part 3: Customer behavior and e-marketing -- Part 4: Product and price decisions -- Part 5: Distribution decisions -- Part 6: Promotion decisions | |
| 520 | |a Popular with readers from all backgrounds and interest levels, this book introduces them to the essentials and trends in marketing with visuals and stimulating, timely discussions. It includes coverage of marketing strategies and concepts such as social media, entrepreneurship, sustainability, globalization, and customer relationship management | ||
| 592 | |a IN203/0518 |b 11/2/2020 |c RM 185.00 |h Kaca Enigma | ||
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a Ferrell, O. C. |e author | |
| 999 | |a vtls000060647 |c 55148 |d 55148 | ||