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Foundations of marketing

Popular with readers from all backgrounds and interest levels, this book introduces them to the essentials and trends in marketing with visuals and stimulating, timely discussions. It includes coverage of marketing strategies and concepts such as social media, entrepreneurship, sustainability, globa...

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Bibliographic Details
Main Authors:	Pride, William M. (Author), Ferrell, O. C. (Author)
Format:	Book
Language:	English
Published:	Stamford, CT Cencage Learning 2015
Edition:	Sixth edition
Subjects:	Marketing
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