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Managing innovation

Managing Innovation provides readers with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to improve the competitiveness of firms and effectiveness...

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Bibliographic Details
Main Authors:	Tidd, Joseph (Author), Bessant, J. R. (Author)
Format:	Book
Language:	English
Published:	Hoboken, NJ John Wiley & Sons 2018
Edition:	Sixth edition ; [Asia edition].
Subjects:	Technological innovations > Management. Organizational change.
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