Sports public relations
Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, prom...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London Thousand Oaks, CA
SAGE
© 2013
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| 003 | MY-KLNDU | ||
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| 008 | 221104s2013 xxu| bi 000 0 eng d | ||
| 020 | |a 9781412936194 (pbk.) | ||
| 020 | |a 1412936195 (pbk.) | ||
| 020 | |a 9781412936187 (pbk.) | ||
| 020 | |a 1412936187 (pbk.) | ||
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| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a GV 714 |b .L48 2013 | ||
| 100 | 1 | |a L'Etang, Jacquie |e author | |
| 245 | 1 | 0 | |a Sports public relations |c Jacquie L'Etang |
| 264 | 1 | |a London |a Thousand Oaks, CA |b SAGE |c © 2013 | |
| 300 | |a xvi, 195 pages |c 24 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Introducing PR and sport -- Theories and critiques of sports PR -- Corporate communication in organizational contexts -- Globalizaton, culture and sports PR -- Sports business and PR -- Sports spectacle, mega events and PR -- Promoting sport for social goals -- PR for minority and lifestyle sports -- Understanding PR and sport in society | |
| 520 | |a Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This is an essential guide for students in PR, sport studies, sport marketing and sport communication | ||
| 592 | |a JI 4642 |b 12/2/2015 |c RM 132.00 |h JENDELA INFORMASI | ||
| 650 | 0 | |a Sports |x Public relations | |
| 650 | 0 | |a Mass media and sports | |
| 999 | |a vtls000052732 |c 5536 |d 5536 | ||