Sports public relations
Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, prom...
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| Format: | Book |
| Language: | English |
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London Thousand Oaks, CA
SAGE
© 2013
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Table of Contents:
- Introducing PR and sport
- Theories and critiques of sports PR
- Corporate communication in organizational contexts
- Globalizaton, culture and sports PR
- Sports business and PR
- Sports spectacle, mega events and PR
- Promoting sport for social goals
- PR for minority and lifestyle sports
- Understanding PR and sport in society