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Managerial economics

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The economic concepts presented in Managerial Economics show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition. With its unique integrative approach, the text demonstrates that important business decisions...

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Bibliographic Details
Main Authors: Hirschey, Mark (Author), Bentzen, Eric (Author)
Format: Book
Language:English
Published: Hampshire, UK Cengage Learning EMEA [2016]
Edition:Fourteenth edition
Subjects:
Managerial economics
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Table of Contents:
  • Part 1: Overview of Managerial Economics
  • Chap. 1: Nature and Scope of Managerial Economics
  • Chap. 2: Economic Optimization
  • Chap. 3: Demand and Supply
  • Part 2: Demand Analysis and Estimation
  • Chap. 4: Demand Analysis
  • Chap. 5: Demand Estimation
  • Chap. 6: Forecasting
  • Part 3: Production and Competitive Markets
  • Chap. 7: Production Analysis and Compensation Policy
  • Chap. 8: Cost Analysis and Estimation
  • Chap. 9: Linear Programming
  • Chap. 10: Competitive Markets
  • Chap. 11: Performance and Strategy in Competitive Markets
  • Part 4: Imperfect Competition
  • Chap. 12: Monopoly and Monopsony
  • Chap. 13: Monopolistic Competition and Oligopoly
  • Chap. 14: Game Theory and Competitive Strategy
  • Chap. 15: Pricing Practices
  • Part 5: Long-Term Investment Decisions
  • Chap. 16: Risk Analysis
  • Chap. 17: Capital Budgeting
  • Chap. 18: Organization Structure and Corporate Governance
  • Chap. 19: Government in the Market Economy

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