Muslim societies in the age of mass consumption politics, culture and identity between the local and the global

In the course of the 20th century, hardly a region in the world has escaped the triumph of global consumerism. Muslim societies are no exception. Globalized brands are pervasive, and the landscapes of consumption are changing at a breathtaking pace. Yet Muslim consumers are not passive victims of th...

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Bibliographic Details
Other Authors: Pink, Johanna (Editor)
Format: Book
Language:English
Published: Newcastle upon Tyne Cambridge Scholars 2009
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090 |a HC 79.C6  |b M87 2009 
245 0 0 |a Muslim societies in the age of mass consumption  |b politics, culture and identity between the local and the global  |c edited by Johanna Pink 
264 1 |a Newcastle upon Tyne  |b Cambridge Scholars  |c 2009 
300 |a xviii, 348 pages  |b illustrations  |c 22 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index 
505 0 |a Halal, haram, or what? Creating Muslim space in London -- New transnational geographies of Islamism, capitalism, and subjectivity: the veiling-fashion industry in Turkey -- The shopping mall: the enchanted part of a disenchanted city. The case of ANKAmall, Ankara -- Between east and west: consumer culture and identity -- Consumers' monarchy: citizenship, consumption, and material politics in Saudi Arabia since the 1970s -- The Cola Turka controversy: consuming cola as a Turkish Muslim -- Consumption in Yemen: continuity and change -- (Un-)Islamic consumers? The case of Polish Tatars -- Marketing the Alevi Musical Revival -- Barbie, Razanne, Fulla: a tale of culture, globalization, consumerism, and Islam -- Islamizing the market? Advertising, products, and consumption in an Islamic framework in Syria -- Video games, video clips, and Islam: new media and the communication of values -- Representation of fashion as Muslima identity in Paras magazine -- The re-spiritualization of consumption or the commercialization of religion: creativity, responsibility, and hope. The case of Sunsulk Clean and Fresh in Indonesia -- American-Muslim identity: advertising, mass media + new media -- The economic politics of Muslim consumption 
520 |a In the course of the 20th century, hardly a region in the world has escaped the triumph of global consumerism. Muslim societies are no exception. Globalized brands are pervasive, and the landscapes of consumption are changing at a breathtaking pace. Yet Muslim consumers are not passive victims of the homogenizing forces of globalization. They actively appropriate and adapt the new commodities and spaces of consumption to their own needs and integrate them into their culture. Simultaneously, this culture is reshaped and reinvented to comply with the mechanisms of conspicuous consumption. It is these processes that this volume seeks to address from an interdisciplinary perspective. The papers in this anthology present innovative approaches to a wide range of issues that have, so far, barely received scholarly attention. The topics range from the changing spaces of consumption to Islamic branding, from the marketing of religious music to the consumption patterns of Muslim minority groups. This anthology uses consumption as a prism through which to view, and better understand, the enormous transformations that Muslim societies-Middle Eastern, South-East Asian, as well as diasporic ones-have undergone in the past few decades. 
592 |a 0106/HL/2020  |b 3/9/20  |c RM171.57  |h Han Lin Books 
650 0 |a Consumption (Economics)  |z Islamic countries 
650 0 |a Branding (Marketing)  |z Islamic countries 
650 0 |a Consumers  |z Islamic countries  |x Psychology 
650 0 |a Muslims  |x Economic conditions 
700 1 |a Pink, Johanna  |e editor 
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