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Muslim societies in the age of mass consumption politics, culture and identity between the local and the global

In the course of the 20th century, hardly a region in the world has escaped the triumph of global consumerism. Muslim societies are no exception. Globalized brands are pervasive, and the landscapes of consumption are changing at a breathtaking pace. Yet Muslim consumers are not passive victims of th...

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Bibliographic Details
Other Authors: Pink, Johanna (Editor)
Format: Book
Language:English
Published: Newcastle upon Tyne Cambridge Scholars 2009
Subjects:
Consumption (Economics) > Islamic countries
Branding (Marketing) > Islamic countries
Consumers > Islamic countries > Psychology
Muslims > Economic conditions
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