The marketplace of attention how audiences take shape in a digital age

Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need i...

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Bibliographic Details

Main Author:	Webster, James G. (Author)
Format:	Book
Language:	English
Published:	Cambridge, MA The MIT Press 2014
Subjects:	Mass media > Audiences
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